Vera Bradley
Customer Insights: Audience Segmentation, 2025
Vera Bradley, the distinctive American accessories brand, wanted to better understand the mental model of loyal customers, and the broader market of women who had not yet discovered the joy of VB. To supplement ongoing brand tracking, Method + Mode was enlisted to conduct a quantitative online survey with 2,500+ consumers with the goal of clearly defining a set of core Customer Personas and Targets - and the brand values most resonant to each.
OUR ROLE: Sample design & vendor management; Survey development; Programming & QA; Behavioral data integration; Longitudinal Analysis; Segmentation (Cluster) Analysis
KEY OUTCOMES: Modernized research ops process with reduced time-to-insights; Re-defined critical dimensions for new Customer Segmentation scheme
Want to know more? Send queries to info@methodandmode.co
“Our segmentation will support the entire org, including product and marketing; your expertise enabled us to move so much more quickly than we would have otherwise!”