Rachel Swanson, founder and principal consultant of Method + Mode, has over 20 years of experience delivering end-to-end primary research solutions and strategic support to business leaders across industries; her expertise spans the full range of Qual, Quant, and Mixed Methods for both Consumer and B2B.

From customer satisfaction surveys and segmentation work, concept testing and conjoint, going beyond the numbers to create an insights-informed brand narratives is Rachel’s superpower.

Prior to establishing Method + Mode, Rachel spent a decade at Condé Nast in senior-level brand strategy and insights roles at W, Glamour, and Corporate; her foundational expertise in study design, analytics, UX and research ops was developed during time at agencies within Publicis Groupe and WPP.

Since 2018, Method + Mode’s insights have fueled early-stage businesses and renowned global brands alike, in beauty, wellness, fashion, CPG, tech, hospitality, media and more.

Method + Mode is certified by the City of New York as a woman-owned business enterprise and a member of Women in Research (WIRe.)