Dionis Goat Milk Skincare
Customer Insights: Audience Segmentation, 2026
Dionis Goat Milk Skincare has quietly innovated in the body care space for decades, but the brand lacked clarity around who their current “core” customer was - and where Dionis fits into her lifestyle. A quantitative online survey was fielded to ~400 Customers of varying levels of brand engagement to help the leadership team align on the customer mindset, values, and behaviors that matter most.
OUR ROLE: Sample design & vendor management; Survey development; Programming & QA; Segmentation (Cluster) Analysis
KEY OUTCOMES: Crafted data-backed Persona profiles of current Customer and priority Prospect; Identified clear growth opportunities based on skincare needs and purchasing preferences
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“Rachel gave us perspective and expertise we didn’t have internally. She led the process and made it easy to turn customer feedback into actionable insights. We especially appreciated her guidance, structure, and ability to ask the right questions throughout the project.”